I surveyed 12 people

I was shocked to find out that out of 12 people I surveyed 91.7% didn’t remember where they placed their last bloodwork results and 33.3% don’t think taking blood tests regularly is essential in order to stay healthy. This is a real problem.

Through the result, I learned that the reason why adults don’t prioritize taking blood tests is that they don’t know what to do to improve! They merely don’t know where their health stand because they can’t find where their bloodwork is! It’s easier to assume they’re healthy than taking time and energy to go to the doctor. This is where Snapshot could come in. Snapshot will save the energy and time to understand one’s health.

I interviewed 4 people.

Originally I targeted people in the 50s and 60s.

People who need this application the most are older adults. However, through the interviews, I learned that older adults are intimidated by technology because they have lived in a time when there was no technology. This made me realize that the design needs to focus on accessibility.

I shifted the target audience from 50s-60s to 30s-40s

I realized I need to target an audience that is more familiar with the technology. That way, it would buy us more time to perfect the functionality of the platform and refine its accessibility. Simultaneously, they could act as another source of motivation for elders to learn the technology as family members.

Competitive Analysis

One of the few takeaways was design details about information privacy on Carrot since users might be hesitant to register their personal information.

There are not many applications active in this market. I was able to find a few of the mobile applications but they didn’t have a significant audience judging by the reviews. After investigating the reviews for the two major applications, Sansara and Carrot Care, I learned it’s because of the number scanning inaccuracy. This taught me that users like to use the camera to scan the bloodwork numbers. If this was a real project, I would signify this detail with the software developer before conducting usability testing.

Card Sorting

I used Usability Hub website to conduct card sorting surveys before building Information Architecture. I was shocked to learn how people would go to ‘Progress’ and ‘Search’ pages to find different content. I realized I need to create a categorizing system on the search page to navigate people to the desired content faster.

I asked people what kind of app they think Snapshot is by solely looking at the I.A.

However, after finishing the first draft, the application seemed to be all over the place. So I asked a few people (who never knew about Snapshot) to look at the I.A. and tell me what they think it’s about. They thought it was a health recommendation-providing application instead of a data-storage application. That was problematic because it means the I.A. was distracting users from the true identity I planned for Snapshot to be. The extra features I added were confusing the users. Also because the app was offering too many features all at once when they first open the app, it was taking attention away from the main feature which is the bloodwork-storage feature.

Information Architecture (Revised)

I reinvented the I.A. with a more dramatic hierarchy. This time, users would have to click on the submenu to access the extra features that are not very relevant to what the application is about. I was very happy with the result because this I.A. is definitely emphasizing the two main features of the app (Library and Analytics).